Design Confidence and Simplicity

Written For Home and Soul, Dubai

Gone are the glitz and the glamour that once was the design tone of Dubai. This city has grown quite a bit in the last number of years, and with that maturity comes confidence, chicness and simplicity. This long-awaited vibe brushes off on us all in the world of design. We are witnessing interiors of every kind, having relaxed, subtle, rustic, elegant and chic makeovers. Brands, designers, suppliers and homemakers love this new design direction.

That is precisely what is happening at Blanc D'ivioire, Blanc D'ivioire, Dubai, has transformed itself into a concept store and guess what? They have a new name, too! Phew, I don't have to keep the secret any longer! Let me introduce you to HOME AND SOUL.

Home and Soul is a concept store that complements our lifestyle in Dubai. Home and Soul's mission is to create a destination for designers, interior enthusiasts and homemakers alike. Home and Soul will awaken your senses by welcoming you into a fresh, relaxed space with rustic elegance. Some would say it is chic with a Boho vibe and worldly presence. Home and Soul has something for everybody.

In our homes right now, we love anything handmade or crafted. We are looking for talented artisans and creative craftsmanship to meet our needs when creating an authentic style for our interiors. We are drawn towards the current 'east meets west' vibe and all that it encapsulates- though, as individuals, we do not need to conform to any one design trend; we like a mix and match of stunning pieces from near and far. It is helpful when retailers and designers have already done the hard work for us to visually communicate what's trending; Home and Soul can be your one-stop shop to see this whole look at one glance.

A lot of thought has gone into the name change, and I love it.? So, I wonder how they came up with Home and Soul …….it might be evident to some, but let me share my thoughts; Home and Soul is not necessarily about how your home looks but more about how you live and 'be' in the sanctuary that we call home. Home and Soul is about the interior's ambience, vibe and Soul.

A home should reflect the Soul of a person. To support this philosophy, Home and Soul's talented in-house interior designer will help you achieve a look in your home that is laid back, a style that is inspired by destinations that will awaken your senses, touch your Soul and make you feel like you are home.

Carol Sukkar, co-owner at Blanc D'Ivoire, believes the concept store should reflect the Soul of all who use the space. Home and Soul have partnered with other brands to bring you an 'all under one roof' design concept store. The name change is more about complementing the client than the products- albeit some fantastic pieces are in store!

If Home and Soul were a personality, it would be mature, firm, individual, relaxed (yet full of expression), and non-competitive but always having its eye on the ball. Home and Soul want to leave their mark and impact how we live within our spaces- and I have no doubt they will!

This new direction, maturity and confidence you can now see at Home and Soul is exciting and enriching. I wish them the best of luck and know that the new I.D. will be greatly received.